Zhitao Kou
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Ask Zhitao

Global GTM / growth strategy / creative systems

SHANGHAI · HONG KONG · WORLDWIDE

Make complex products clear — then make them grow.

I work between product, creative, and growth: finding the use case, sharpening the message, and building the market-by-market system behind it.

Talk to my AI profile See selected proof
USE CASECLEAR VALUEREPEATABLE GROWTH
01 / PROFILEAI NATIVE
AI-native editorial portrait of Zhitao Kou
AI-GENERATED PORTRAIT / 2026ZHITAO KOU
✦ Strategy should show up in the numbers.
0→1New monetization path
1,000+Creators managed
AICreative workflows scaled
10+Markets launched and scaled

Start here / live AI counterpart

Start with a real problem.

Open full chat

Hiring decision, product launch, creative diagnosis, or market entry — give me the context. I’ll tell you how I’d break it down, what I still need to know, and what I’d test first.

ZHITAO / AI COUNTERPART READY FOR A REAL QUESTION
ZHITAO / AI COUNTERPART

Send me the product, market, ad, creator brief, or growth problem. I’ll tell you how I read it, what I would not assume yet, and what I’d test first.

Privacy

Check the box to start a recorded conversation.

Selected work 01—03

RESULTS, WITH THE DECISIONS BEHIND THEM.

Three projects.
Three growth problems.

AI product adoption, monetization, and global creator scale — with the outcome and the work kept together.

01AI PRODUCT GTM

Cici / ByteDance

Turned model capability into use cases people could understand.

Built GTM frameworks around high-intent use cases, positioning, content standards, and local creator execution — supporting new-user adoption and growth across priority international markets.

USE CASE → POSITIONING → LOCAL EXECUTION
02REVENUE / WEB

TikTok LIVE

Built and scaled a new web-recharge growth path.

Mapped high-value users’ recharge behavior, identified key drop-off points, and used targeted content to improve conversion and scale a new monetization channel.

BEHAVIOR → FRICTION → REVENUE
03GLOBAL CREATOR SYSTEM

Rise of Kingdoms / Lilith Games

Scaled one creator system across 10+ markets.

Built a repeatable process for selecting, briefing, managing, and measuring 1,000+ creators across YouTube, Twitch, and TikTok — supporting top-grossing performance in 10+ markets.

SELECT → BRIEF → MEASURE

Public details stay high level. Ask the AI counterpart about the decisions and trade-offs behind the work.

How I work 04 / 04

From one question
to a repeatable system.

The product and market change. The sequence stays fairly consistent.

  1. 01

    Start with why people would use it

    Define the user job, the moment of need, and the behavior that could create value.

    ↗
  2. 02

    Make the value easy to understand

    Turn the product into a clear category, reason to choose, and message each market can understand.

    ↗
  3. 03

    Test it in the market

    Use creative and small, measurable experiments to learn what resonates — and what does not.

    ↗
  4. 04

    Make the winning pattern repeatable

    Turn the result into briefs, localization rules, measurement, and AI-assisted workflows.

    ↗

Experience 7+ years

Product, creative, and commercial growth — all hands-on.

2024 — NOW

TikTok / ByteDance

Global Growth Strategy / UG Creative

  • AI product GTM
  • Monetization
  • LLM workflows
2020 — 2024

Lilith Games

Overseas Growth Marketing

  • Global GTM
  • 1,000+ creators
  • Market validation
2019 — 2020

Google

Ads Quality Specialist (via Adecco)

  • Intent signals
  • Ads relevance
  • Data taxonomy

work-with-kzt / README.md

ZK/01

A portable version of how I work

Let the AI learn how I work.

work-with-kzt gives Codex and Claude Code the context, defaults, and review standards I use across creative strategy, ads, production, creator work, and automation.

mkdir -p ~/.agents/skills && git clone https://github.com/kouzt123/work-with-kzt.git ~/.agents/skills/work-with-kzt
Open GitHub repo ↗Try it in the chat ↗

Roles, projects, or a useful conversation

If the problem fits, let’s talk.

[email protected] ↗LinkedIn ↗GitHub ↗